This collaboration unites two organisations deeply committed to the growth and success of the arts sector in Aotearoa, underpinned by world-class innovation.
The new partnership sees Q Theatre transition to iTICKET’s pioneering technology backed by first-class operational support, marking a significant step forward in the venue’s commitment to providing a smooth and seamless ticketing experience for hirers and patrons.
"This is more than just a ticketing provider change; it’s a commitment to the future of performing arts," says Sarah Cowley, Chief Commercial Officer at iTICKET. "Q Theatre is a vital hub for enabling performing arts in Aotearoa. Our innovative ticketing technology and deep industry support and knowledge will ensure that Q hirers and producers have access to not only world-class ticketing, but also the data, insights, and service needed to thrive and grow audiences."
The move highlights iTICKET’s capability to deliver sophisticated, high-volume solutions to major cultural institutions, replacing legacy ticketing systems with its award winning, agile model.
“We are delighted to outsource our ticketing to iTICKET. We recognise the tremendous benefit this brings to Q, our hirers, patrons and the wider industry in terms of functionality, industry support, knowledge and excellent ticketing service” says Sally-Anne Kerr, Chief Executive of Q Theatre.
“iTICKET has a wonderful industry reputation, so with its platform, and customer insights, it made complete sense to enter into this committed partnership. We are excited for the growth and evolution it will bring” adds Kerr.
The new, long-term partnership between iTICKET and Q Theatre unites the two NZ organisations through a shared vision of excellence in the performing arts. This collaboration, which includes the transition of Q events to iTICKET's industry-leading technology and end-to-end support from now, cements their commitment to delivering unparalleled performance and service to the arts sector in New Zealand. Tickets to Te Ahurei Toi o Tāmaki Auckland Arts Festival 2026 events at Q Theatre and first release tickets for the International Comedy Festival NZ are available for purchase now via iTICKET.
